Brands are visual personalities. They think, speak and have names the same way people do. And that’s how we treat them. Like real people. We interact with them on an emotional and intellectual level. We feed them brand strategies. We define their brand value by the difference they will make in the world. We dress them up so they go out and set new trends. Our brands are an evolution of our thought process that guides us from the moment we begin sketching – up until we reach the point of execution.