Four man-made islands have only just begun adding diversity to Ras Al Khaimah’s geographical and tourism landscape. An escape for residents and an upcoming tourist destination – Al Marjan is a modern brand dedicated to creating new contemporary lifestyles in the UAE.
Inspired by entertainment destinations such as Ibiza and Miami, Al Marjan Island plans to develop its four islands on the concept of providing attractions mainly on the Island’s waterscape. Because the brand’s existing look and feel was limited to just a logo at the time, the brand gave us room to create a whole new brand personality, identity and language – and even let us name the Islands.
We initiated the project by refining the logo, and then implementing it across collaterals, visual identity, and across social and digital platforms.
The process of naming the four islands was two-fold. We needed to ensure the names resonated equally well in English and Arabic.
In fact, translation of English names into Arabic ran parallel throughout the naming process.
And that’s how Breeze Island/Jazeerat Al Naseem, Dream Island/Jazeerat Al Ahlam, Treasure Island/Jazeerat Al Kanz and View Island/Jazeerat Al Itlalah comfortably made their place on the map of Ras Al Khaimah, UAE.
Our design approach was modern and visual. With plenty of room for photographic representation.
To maintain visual consistency, photography guidelines were clearly spelt out in the Brand Manual, along with other guidelines.
The color palette was warm and welcoming. The language of the brand spoke to a global audience. Ongoing digital activations and advertising campaigns continue to add to our full-circle experience with this full-circle brand.