: The Dubai Aquarium and Underwater Zoo at The Dubai Mall is an attraction that’s hard to miss. With always something new to offer or feature, DAUZ keeps its audience hooked – and coming back for more.
One of the newest features at DAUZ was a tropical surprise. A school of Bonnethead Sharks – ready to make a splash on arrival. Borrowing from the Shark’s tropical habitat, the campaign was packaged as a tropical adventure. But to give the campaign a touch of mystery, the communication invited the audience to come and dive into the deepest depths of the aquarium and discover a treasure.
The visual treatment was dark and mysterious with a keen focus on the sharks.