In times where smartphones practically rule the world, Fast Telecom decided to serve a niche audience who still turns to a not-so-complicated but feature-packed feature phone. And they decided to do that by launching a brand of their own. Founded in 2002, Fast Telecom (Part of the FastLink Group) is one of the leading distributors/traders of Mobile phone products in the Middle East and Africa. Among other services Fast Telecom extended its activity by customizing cellular phones with Arabization and adding software to it.
Among other concepts, we pitched Fast Telecom a branding concept in line with branding ideologies of major successful companies who own a fruit as a brand mark.
The Brand Naming process was fruitful. The word Guava (or Govava as we spelt it) resonated well with the vision of the brand. The brand approach for design was minimal and contemporary. The color palette was a modern twist on the fruit’s natural palette.
With a simple iconic look and feel we saw the brand grow from the ground up into the makings of a fresh new feature phone brand.