Even if one tries, one cannot keep up with Dubai’s skyline. A new building, an extra floor or a tallest something appears overnight. But what we can keep up with are projects that catch our eye.
One certainly did – caught our eye and attention.
Hameni by Zaya.
Hameni – a word play on the word harmony – was the essence of the project. A synergy of spaces, textures and nature. A concept of balance between the outside world and the inside.
What we needed to do was to create synergy between the brand and branding.
We needed to borrow Zaya’s organic and open feel, and incorporate it in our design for Hameni.
The result – clever use of white spaces, natural photography and nature-inspired hues brought the project to life across multiple platforms including web, print and digital.
Illustrated maps, animated videos and a fully responsive website added a whole new dimension to the branding.