RADIUS GROUP

Creating a seasoned brand for a restaurant holding group.

( Strategy - Branding - Collaterals - Website )

Building on Radius Group’s philosophy of Food with Friends, Radius Group’s branding reflects their originality and personality through a smart and contemporary brand. Serving authentic food made with love. The group is made of simple restaurant concepts serving complex flavor profiles. A full circle brand growing into a recognized food network. The name of the brand was also the blueprint for design. A perfect circle from a guided radius became the identity. Simple. Iconic. And an obvious choice for the brand.

The color palette – warm and sophisticated.

Still maintaining a contemporary straightforwardness. Typography sans-serif.
List of ingredients for Radius Group included all platforms print and digital.

Brand Guidelines were set. Website launched. And in the end we had a brand well done.