With Garameesh entering the digital world for the first time, Garameesh-Me challenge was introduced as an online concept to build on the brand image, and expand on it further.
A simple facebook application that asked males to invent romance lines, while females were asked to vote anonymously. Users with the highest votes were gifted camping items.
Over a period of two months, Garameesh fired up its presence on facebook with over 90,000 fans, 12,000 followers on twitter, and over 1,000,000 views on youtube. Most importantly, the fans loved the competition and returned to the page on a daily basis!
Additional Creatives for Garameesh