Arabic street food is an obviously popular trend in the Middle East. The genre of street food in Dubai appeals to a global palette. Authenticity. Originality. And real flavors are what distinguish the real ones from the we-don’t-know-where-this-originates-from.
With the brand opening its second branch, we launched a competition online to find a local artist to draw illustrations at the new store.
On the day of the launch, a simple campaign was launched: We are giving away 20,000 falafels! Invite a friend of yours and you could be the winner.
Over the course of the campaign, the page saw over 5,000 comments organically, over 3,000 people tagged, and most importantly, the sales at the new venue shot up by 35%.
ADITIONAL CREATIVES FOR OPERATION FALAFEL