Dubai’s greatest restaurant and music festival.
Taste of Dubai came to us looking for a digital event launch and management, and social media engagement leading up to – and covering this award-winning event which has an impressive line-up of music, food and entertainment superstars. The festival has been engaging users since eight years and has gained a reputation among true foodies in the city and area.
For it’s 8th Year running, Taste Of Dubai aimed to build up to the event through digital media. Over the course of three months, the social media channels came to life with countdowns, competitions, and event info.
The content covered the chef lineup, sponsors, restaurants, tickets and much more info. The event page gained over 2000 RSVPs in one week.
As the event approached, the digital focus was to provide a better user experience on ground. A mobile guide was released for iOS, Android & web and a team of social media specialists was on-ground to deliver support to inquiries, interact with influencers and capture the live action.
Over a period of only 3 days, the results were phenomenal!