For the launch of G-shock in the Middle East on social media, and to celebrate its popularity, we run a social media competition on facebook to generate buzz about the brand’s presence across different malls in the UAE. Users were asked to compete for the ‘last comment’ on the competition, to win a g-shock and an exclusive visit to the Casio Factory.
In a period of 1 month, the page went from 15,000 fans to over 70,000, and an average engagement rate per post of 17%. Each post on the page averages more than 5,000 organic interactions. Most importantly, the brand increased its sales by 13% at the on-ground stations.