A great campaign idea needs the right media planning and media buying strategy. It is important to place our media where the audience is.
With the right tools and effective social media monitoring, we find our audience, we discover their online habits and learn the trends they follow.
Moreover, Google has made our job even simpler. Google Adwords with its pay-per-click advertising has propelled brands into the digital world. Giving digital advertising the mileage it deserves.
And what happens after we launch? We measure the success of our digital campaign through our digital media buying strategy. We ask ourselves; how well did we do? How many people saw our ad? How many one-time-views did we potentially convert into customers?
These are only the few of the questions we ask ourselves everyday.