We think, and we’re sure many would agree that the power of social media lies in the balance of power between the brand and the audience. Up until social media was a ‘thing’ advertising was about bringing the product or service to the consumer.
What social media did was, it created a common ground for both. In a way that psychology of advertising slightly shifted its paradigm. Today brands don’t only sell. Brands talk. Share and discuss.
Brands directly ask their users what they want. And we’re all for advertising this way.
We think of social media campaigns that place the user at the heart of the concept and content. We ensure the audience gets the right message on the right channel. We design content according to the social media platform. We build interactive applications and engaging games.
And in between all the fun, we deliver our message with an aim to increase sales.