Dubai +10

Dubai is a city in a constant state of change. Challenging norms. Creating firsts. A natural habitat for cranes and expatriates. That’s why, it came as no surprise when we discovered Dubai was on it’s way to become the world’s most innovative city with an Innovation Strategy involving 20 initiatives in 10 sectors of Renewable Energy, Transport, Education, Health, Technology, Water & Space, Hospitality, Economy, Tourism and Government Services – Dubai 10, inspired by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. The project needed branding in terms of strategy, story and identity that would represent the magnitude of its potential. That’s where Elephant Nation came in. With a simple, yet complex design approach we created an identity that narrated the story of Dubai and documented the future of the emirate. A logo that had meaning. A logo that was familiar, yet from the future. A logo ten years ahead of its time. Much like the city of Dubai.

Research & Market Study
Brand Workshop
Brand Strategy
Brand Positioning
Brand Identity & Logo Design
Brand Collaterals
Content Creation
Data Visualization (Infographics)



Interactie Presentation