Yataghan – a brand of contemporary jewellery with a striking personality and passionate ideology. The brand shares the designer’s innate quality of inspiring everyone – everywhere. A brand that romances the craft and the craftsmanship. At the time, Yataghan was looking to extend its brand into a complete entity. Elephant Nation complemented the design by creating a signature Yataghan pattern that highlights the letter ‘Y’ in the logo in a unique way. The result, an identity with a dynamic palette, clean edges, precise mathematical construction, riddled with creative expression and contemporary minimalism. Elephant Nation implemented the identity by designing the collaterals, the website, visual identity elements and information design, following a set of brand rules and guidelines.

Brand Collaterals
Brand Packaging
Brand Guidelines
Brand Communication Strategy
Digital Strategy
Social Media Management
Social Media Campaigns
Content Creation
Website Design & Development
Live Events Coverage
Editorial Design


Social Media